Category Archives: Business

Opening a Hotel Business? Avoid These 4 Common Mistakes

Posted by on January 9, 2011 No comments
Eric Powers asked: Starting even the simplest hotel or inn is a venture that carries with it a high amount of risk. Here are four top mistakes to avoid when opening a hotel business. read more

Exposing the Myths Regarding Hotel Key Card Reliability

Posted by on January 4, 2011 No comments
Jo Alelsto asked: It’s crucial for hotels to offer their guests with the best and most efficient service possible. By providing your guests specialized hotel keycards and not just keys, you’ll be able to offer them a better and safer way of ensuring the safety of their belongings, as well as providing them with a unique promotional tool. Today there are card manufacturers who provide specially-designed access keycards that are tailored to a specific hotel’s requirements. Many card manufacturers offer keycards that have special designs to promote staying at your hotel during special occasions, as well as other keycard sponsorship opportunities with other businesses in your city or town.There have been persistent rumors that hotel keycards have been encoded with the read more

Four Ways To Improve Your Hotel Marketing

Posted by on December 29, 2010 No comments
Mark Heywood asked: Promoting your hotel, guest house or bed and breakfast is one of your biggest business expenses. So it makes sense to maximize the return on your investment while cutting your costs to a minimum.Here are four ways to improve the results of your marketing efforts that are quick and easy to put into place and don’t cost a fortune.Automate Your MarketingPutting your hotel marketing on autopilot has a number of immediate benefits to your business. First, by using tools such as your website and autoresponders, you can free yourself from the routine time-sapping chores and focus on the more pressing tasks at hand.However, there is more to automation than using machines. Companies such as McDonalds have grown so rapidly because they have automated almost every asp read more

Creating an Effective Hotel Marketing Plan

Posted by on December 28, 2010 No comments
Simon Haughtone asked: Operating a hotel is very different from any other type of business. Yet, there are many factors that remain the same if the hotel is to be successful. One of these factors is the need to create an effective hotel marketing plan and implement it. This can be done using television and radio advertising, printed ads in assorted publications, and the internet.Unless one operates a chain of hotels that stretches across the country, television and radio ads are not likely to be a first line of marketing. Printed ads in different publications, including state sponsored tourism guides can be much more effective at letting people know about your hotel.In today’s world of computers, the internet is probably going to be the mainstay of any hotel marketing plan. Th read more

Hotel Management Job Description – Prerequisites

Posted by on December 25, 2010 No comments
Mita Sen asked: Whenever a person makes plans to travel, the first thing he/she makes sure is a place to live. And nothing is a better option than a hotel. Hotels are always considered to be a home away from home. Taking a businessman’s point of view, hotels have emerged to be a good field to invest in. There are numerous things that make up a good hotel. One of the most important things is assigning the right job to the right candidate. For this one should have the full knowledge about the hotel management job description.Hotel management job description is basically a written account of the responsibilities and the duties related to a particular job. This makes easier to choose the right person for a job. Some of the job descriptions define the work of the project manager, c read more

How to Design Rack Cards That Sell Your Hotel

Posted by on December 19, 2010 No comments
James E. O'Brien asked: The rack card is every hotel’s best friend. One simple and inexpensive 4″ x 9″ rack card can tell your hotel’s great story in both pictures and words. Even better, because it is so economical, a rack card can be distributed to many prospective guests without breaking the bank. Finally, rack cards fit into a standard number 10 envelope for easy mailing and, because they’re printed on thick, glossy paper, that stands up nice and straight in a display rack.The rack card concept is great, but how can you make your card stand out from the competition? Here are a few design ideas.If you are a branded (flag) hotel, your national brand has very strict design guidelines. Their templates for rack cards include headings, type style and read more

Hotel Manager Interview Questions

Posted by on December 17, 2010 No comments
Sandra K Wilson asked: A hotel manager is the person who manages the entire hotel and he is responsible for all the day to day workings. He or she is the in charge of all the services that are directly affecting the customers and deals with the personnel. They keep track of all the financial proceedings and control all the different departments in the hotel.Sometimes there are special department mangers and a hotel manger is liable to manage all of them and thus ensuring smooth and profitable hotel operations. A manager is one who gets the things done from others and therefore he is required to manage a team consisting of number of team mates. The common interview questions for a hotel manager interview entails the below listed questions;1. Tell us something about yourself? This is read more

Pursuing a Career in Hotel Management

Posted by on December 15, 2010 No comments
Amy Nutt asked: Are you thinking of becoming a hotel manager? Would you like to know what it takes to become an outstanding hotelier? Would you like to own your own chain of hotels someday? Are you worried about the prospects available in the hospitality industry? Would you like to manage a number of people in hotels and resort centres? Then you should spend more time on studying courses in Hotel management. The hotel and vacation industry is full of prospects with spaces for newcomers and will always be as people will consistently go on vacation, summer breaks, travel and attend conferences outside their places of residence. For many of these people, it is important that they get a place to stay when they get to such places. And except they have people to stay with, they often have read more

Hotel Market Segmentation – 5 Ways to Put More Heads in Beds

Posted by on December 15, 2010 No comments
Benjamin Morris asked: Hotel managers are always trying to find ways to put more heads in beds. These days, more than ever, they are also working from extremely tight advertising budgets. Hotel managers are finding ways to stretch their advertising dollar even further using sophisticated techniques like market segmentation.If you are like most hotel managers, you may not be exactly sure where to begin the process of market segmentation. And, it may not be clear exactly just how doing so may positively impact your bottom line.Here are 5 ways that hotel market segmentation can put more heads in the beds of your hotel:1: Significantly increase the effectiveness of your advertising campaigns: Market segmentation essentially involves dividing up one’s total target market into well- read more

Days Inn Franchise Review

Posted by on December 4, 2010 2 comments
Tim Bonderud asked: As a part of the global group Wyndham, brand Days Inn now consists of a worldwide chain of about 2000 franchised hotel in the United States, United Kingdom, Italy, Canada, South America, Africa and Philippines. In 1970, Days Inn was first started in Tybee Island, Georgia, in 1970. There was no looking back, and it began its franchisee operation within next two years.The convenience for booking and cross supports of the chain is one of the biggest advantages Days Inn hotels have. This is enhanced due to Wyndham’s chain of other brands namely Ramada Worldwide, Knights Franchise Systems, Hawthorn Suites, Baymont Inns & Suites, Wyndham Hotels and Resorts and Travelodge Hotels and a few more world class hotels.Understandably, the franchisees are required to read more